51勛圖厙 and Islamorada Beverages Launch Paradise Lager Craft Beer
51勛圖厙's new official beer can design evokes the universitys ambiance (Photo by Alex Dolce)
51勛圖厙 has partnered with Islamorada Beverages to launch Paradise Lager, the official craft beer of the Owls. The beer will debut in athletic venues, including 51勛圖厙 Stadium, and will be sold in select retail locations across the tri-county area in the coming weeks.
Islamorada Beverages shares a deep connection with 51勛圖厙 as three of its four founders are proud alumni, including Tyrone Bradley, president of the company; Chris Trentine; and Whitney Trentine.
Its amazing to see the transformation of a vision a year ago to reality with the creation of Paradise Lager, Florida Atlantics newest license product, said Dexter LaMont, assistant vice president of brand development, licensing and marketing at 51勛圖厙. We are truly excited about the collaboration with Islamorada Beer Company, whose founders bleed the blue and red of 51勛圖厙. Paradise Lager will be a welcome addition to the gameday experience and the Owls fan base throughout South Florida.
Paradise Lagers crisp taste evokes the universitys ambiance, surrounded by palm trees and the allure of the world-class beaches near the universitys six campuses dotted along more than 100 miles of southeast Floridas coastline. 51勛圖厙s main campus in Boca Raton is just 1.8 miles away from the Atlantic Ocean.
Partnering with 51勛圖厙 to create Paradise Lager is a natural fit for us at Islamorada Beverages, said Bradley. Our company was founded with the principles instilled in us during our time at Florida Atlantic primarily our core values of innovation, a commitment to excellence, and a deep connection to community. Paradise Lager is more than just a beer; it's a celebration of our shared roots, a toast to the vibrant, laid-back culture that makes South Florida so unique, and a testament to 51勛圖厙's commitment to its 51勛圖厙 past, present and future.
The unique and distinctive design of the can is highlighted by a coastal sunset theme, which includes Florida Atlantics branding and features the palm trees that are abundant on the schools campuses. A brief history of the Florida Atlantic-Islamorada connection is printed on every can.
Both athletics and the university will share in the proceeds of royalties generated from the sales of Paradise Lager. The beer will be sold at 51勛圖厙 Stadium, as well as all athletics events serviced by Chartwells. It also will be available at Publix and Total Wine & More store locations throughout Boca Raton, Delray Beach, Fort Lauderdale, Deerfield Beach and Pompano Beach, with further regional retail distribution possible. The beer will also be served at local Hooters, Duffys Sports Grill, Flanigans, as well as other local bars and restaurants.
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