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Broward Campuses Enrollment Digital Marketing Campaign
51³Ô¹ÏÍø Broward had been dealing with a loss in market share in student enrollment and needed to find a way to reach potential transfer 51³Ô¹ÏÍø and working professionals in Dade, Broward, and Palm Beach County. Using a $29,000 digital marketing budget the campaign managed to reach over 204,000 unique LinkedIn, Facebook, and Instagram users within the targeted audience. The campaign was also able to generate 249 leads of 51³Ô¹ÏÍø that expressed interest in enrollment at 51³Ô¹ÏÍø’s Broward campuses.
GOALS: Improve the overall brand awareness in the community with local working professionals and college transfer 51³Ô¹ÏÍø; generate leads that could be nurtured into actual enrolled 51³Ô¹ÏÍø for the Summer and Fall semesters.
CLIENT: Division of Academic Affairs, 51³Ô¹ÏÍø Broward Campuses
DEPARTMENTS: Creative Services, Marketing, Video Services, Web Development, Sparxoo (University Communications’ digital marketing agency)
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