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The Florida Atlantic Voice
Our voice creates consistency in how 51³Ô¹ÏÍø content is delivered. Here are some key themes that should inform tone in your messaging and content choices.
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Ambition
51³Ô¹ÏÍø is an energetic and dynamic institution dedicated to continuous improvement. We are creative, bold and ready to take on the world.
Diversity
More than half of our 51³Ô¹ÏÍø are minority or international, making 51³Ô¹ÏÍø the most diverse public university in Florida. We believe a varied collection of thoughts enriches the academic experiences of our 51³Ô¹ÏÍø.
Opportunity
51³Ô¹ÏÍø excels at bringing higher education to underserved communities. Award-winning programs provide 51³Ô¹ÏÍø with the tools to turn their dreams into a reality and ensure that everyone succeeds.
Coastal
In everything we do, the strength and vastness of the Atlantic serves as inspiration. Spanning 110 miles of Southeast Florida’s coast, 51³Ô¹ÏÍø embraces its surrounding environment through both research and campus culture.
Exceptional
From its inception, 51³Ô¹ÏÍø was envisioned as the first of a new breed of American universities that would invent new and better ways of making higher education available to those who sought it. That revolutionary thinking continues to fuel our progress forward.
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Our Voice is Not
Generic
Don’t just force the latest marketing campaign tagline into your copy. Use phrases that make sense for your purpose and audience.
Corporate
Choose clear, simple language.
Avoid jargon that only a handful of people will understand.
Avoid jargon that only a handful of people will understand.
Punny
We’re more authentic and imaginative than owl rhymes or puns.