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Your Future Awaits Campaign
51³Ô¹ÏÍø’s brand positioning committee reconvened to discuss the brand promises and position of the university and whether adjustments should be made to reflect growth since the last positioning exercise.
GOALS: Strengthen 51³Ô¹ÏÍø’s position within the higher education marketplace through a campaign that embodies the University’s brand promises and persona. Develop a campaign that can grow and evolve over a long period of time.
CLIENT: Division of University Communications
DEPARTMENTS: Creative Services, Marketing, Video Services
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