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HBOI print ad campaign: World Class Research in Your Backyard
World Class Research in Your Backyard 51³Ô¹ÏÍø Harbor Branch Print Ad Campaign
This print ad campaign reflects the same design and message of the Ocean Science for a Better World® 51³Ô¹ÏÍø Harbor Branch brochure series. This is a full-page ad series that runs in glossy magazines in the Treasure Coast region. Each ad showcases the same headline and body text, but the background photo and caption change each month, providing the opportunity to showcase various 51³Ô¹ÏÍø Harbor Branch research areas throughout the campaign.
GOALS: Reach potential donors throughout the Treasure Coast community, raising awareness of the world-class research being conducted at 51³Ô¹ÏÍø Harbor Branch.
CLIENTS: Institutional Advancement
DEPARTMENTS: Northern Campuses Communications
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